Fall 2020 Enrollment Campaign

The Come As You Are, See What You Become enrollment campaign continues to promote student enrollment for the fall 2020 semester. This fall, STLCC will once again offer the Take One On Us scholarship campaign. The Take One On Us campaign offers new and returning/continuing students who are degree-seeking a scholarship for one class during the fall 2020 semester. This message is mixed with the Come As You Are, See What You Become fall enrollment campaign.

Broadcast and Online Radio

For the fall campaign, a new radio commercial was recorded to specifically promote the Take One On Us campaign. These commercials run on a variety of broadcast and online radio stations specifically targeting current and potential students.

Broadcast and Cable TV and Online Preroll Video

The fall Come As You Are, See What You Become videos feature two students. These commercials run on a variety of television and cable stations as well as online specifically targeting current and potential students.

Podcasts

For the fall 2020 media campaign, the marketing and communications department is running commercials on a variety of St. Louis podcasts. The goal is to target yet another demographic that would either be interested in attending as a student or recommending STLCC to someone they know. The Take One On Us campaign commercial is running on the podcasts.

Billboards

STLCC has a number of billboards throughout the St. Louis metropolitan area. To promote fall enrollment, the marketing and communications department was able to secure two billboard campaigns. The first eight-week campaign featured the Come As You Are artwork and the second eight-week campaign featured the Take A Fall Class On Us campaign.

Paid Search

STLCC runs an ongoing paid search campaign year round. The budget is increased during times of enrollment and then reduced during non-enrollment time periods in order to keep a light presence in the marketplace.

Social Media Marketing

The marketing and communications department continually adds organic posts to the STLCC-official social media channels including Facebook, Instagram, Twitter and Snapchat. In addition, a number of paid campaigns run on Facebook, Instagram and Snapchat targeting a wide variety of students and potential students.

Email and Text Messages

The marketing and communications department supports the student affairs department by sending emails and text messages to current and potential students throughout the year. These branded emails complement the current campaigns in the market.

Local Marketing Initiatives

The marketing and communications campus coordinators place local advertising throughout the course of the year in local newspapers, high school newspapers, chambers of commerce and other publications. These local initiatives allow the campus coordinators to promote specific campus initiatives and events to their local community.