Spring 2019 Enrollment Campaign
Come As You Are, See What You Become Enrollment Campaign
Based on research from SimpsonScarborough, STLCC’s creative agency created a new enrollment campaign: Come As You Are, See What You Become.
This campaign is designed to:
- Reinforce the academic quality and vibrant campus life at STLCC
- Promote affordable, local education and job training
- Emphasize a supportive academic atmosphere
- Promote the positive, fight the negative, evoke an emotion and drive action
- Reinforce that students want a career that they love and to start strong and finish even stronger
Broadcast and Online Radio
The Come As You Are, See What You Become radio commercials features two students. These commercials run on a variety of radio and online stations specifically targeting current and potential students.
Online Video
The Come As You Are, See What You Become videos feature two students. These commercials run online specifically targeting current and potential students.
Billboards
STLCC has a number of billboards throughout St. Louis City and County. The Take A Summer Class On Us campaign was mixed in during the summer enrollment campaign.
Paid Online Search and Digital Ads
STLCC runs an ongoing paid search campaign year round. In addition, online display ads are also purchased targeting our potential student audiences.
Email and Text Messages
The marketing and communications department sends emails and text messages to current and potential students throughout the year. Topics range from priority registration dates, late start class reminders to information about payment deadlines.
Social Media Marketing
The marketing and communications department continually adds information about enrollment events and important dates. In addition, a number of paid campaigns run on Facebook and Instagram targeting a wide variety of students and potential students.
On Campus Promotion
Across all campuses and education centers, a wide variety of supporting collateral can be found including, elevator wraps, posters, flyers, window clings and handbills.