Spring 2021 Enrollment Campaign

The Come As You Are, See What You Become enrollment campaign continues to promote student enrollment for the spring 2021 semester

Broadcast and Online Radio

For the spring campaign, commercials run on a variety of broadcast and online radio stations specifically targeting current and potential students.

Broadcast and Cable TV and Online Preroll Video

The spring Come As You Are, See What You Become videos feature two students. These commercials run on a variety of television and cable stations as well as online specifically targeting current and potential students.

Podcasts

For the spring 2021 media campaign, the marketing and communications department is running commercials on a variety of St. Louis podcasts. The goal is to target yet another demographic that would either be interested in attending as a student or recommending STLCC to someone they know.

Online Banner Ads

STLCC runs a variety of online banner ads on the internet targeting potential students and encouraging them to click the ad to learn more.

YouTube and Snapchat Video Ads

STLCC runs a series of program videos on YouTube and Snapchat encouraging viewers to learn more about the programs offered at STLCC.

Billboards

STLCC has a number of billboards throughout the St. Louis metropolitan area.

Paid Search

STLCC runs an ongoing paid search campaign year round. The budget is increased during enrollment periods and then reduced during non-enrollment time periods in order to keep a light presence in the marketplace.

Social Media Marketing

The marketing and communications department continually adds organic posts to the STLCC-official social media channels including Facebook, Instagram, Twitter and Snapchat. In addition, a number of paid campaigns run on Facebook, Instagram and Snapchat targeting a wide variety of students and potential students.

Local Marketing Initiatives

The marketing and communications campus coordinators place local advertising throughout the course of the year in local newspapers, high school newspapers, chambers of commerce and other publications. These local initiatives allow the campus coordinators to promote specific campus initiatives and events to their local community.