Small Business Essentials

Professional Development

Offered through Continuing Education

@ Florissant Valley | Forest Park | Meramec | Wildwood | Corporate College

Whether you’re starting a new business or expanding a current venture, Small Business Essentials will provide the right tools to get your business going in the right direction. Learn how to start your business, and how to market, promote and finance it.

Program Coordinator

Continuing Education

Phone

314-984-7777

Register and pay online now

Call 314-984-7777 to register for spring classes by phone, or click the button above to register and pay online.

Entrepreneurship

Business Plan Development

An intensive, four-session, individually customized course designed to provide new and aspiring entrepreneurs with the tools and resources to create a solid business plan. Experienced business facilitators/coaches will guide group sessions and share practical experiences to enhance your business. Participants learn with and from their peers, creating a powerful network that continues well after the program is complete. These sessions are enriched with guest speakers from various disciplines including the legal profession, marketing, human resources and financing. In addition, each participant will begin by taking the GrowthWheel® assessment and receive customized tools based on this assessment to assist as you build your plan. Weekly homework assignments are given and participation is required to be successful in the class. Continued counseling from a business counselor and certified life coach is available after the completion of the class. Please bring a laptop or electronic device to class for working on your business plan. Program is offered in partnership with the Small Business and Technology Development Center. GrowthWheel® is a registered trademark of GrowthWheel International Inc.
BUSS:702 | 4 sessions | $99 Age 60+ | $99 Regular
P01 | W 6:15-9:15 p.m. | Lynette Watson | March 27-April 17 | MC-SO, 205
• NOTE: Classroom has changed.

Starting and Managing a Small Business

Are you thinking about starting and managing a small business in Missouri? Designed for individuals who are considering starting a business, have made the decision to start or have been in business for less than two years, this program will discuss the basics of business ownership, planning for success, organizational forms of business, legal and regulatory environment, record keeping and information management, marketing, financing and resources. Program is offered in partnership with the Small Business and Technology Development Center.
BUSS:701 | 2 sessions | $59 Age 60+ | $59 Regular
P02 | Sa 9 a.m.-noon | Lynette Watson | Feb. 16-Feb. 23 | MC-BA, 124
P03 | Sa 9 a.m.-noon | Lynette Watson | April 13-April 20 | MC-BA, 124

Building a Brand: Brand Development for a Competitive Marketplace

Creating a unique brand in a saturated, noisy marketplace is no small task but an absolutely necessary investment to find success as a business, a non-profit or a personality. Join business founder and marketer Sarah Guldalian as she provides you with tips and a checklist for creating your brand, as well as international branding examples to help spawn fresh ideas for your own brand.
BUSS:765 | 1 session | $39 Age 60+ | $39 Regular
P04 | Th 6-8 p.m. | Sarah Guldalian | April 25 | WW, 224

Franchising as a Small Business Option

Have you thought about buying a new or existing franchise? Learn the basics every potential franchisee should know. This class will help you build your knowledge to make a well-informed investment decision, gain a working knowledge of franchising and assess your own suitability as a franchise business owner. You will learn about the main franchise business models, the advantages and disadvantages of franchising and the fees and royalties applicable in franchising. This class would also be valuable for business consultants and accountants who work with franchise clients and those considering the purchase of a franchise business. Taught by an attorney.
BUSS:765 | 1 session | $39 Age 60+ | $39 Regular
P03 | Sa 9 a.m.-12:30 p.m. | Jane Cohen | April 6 | MC-SS, 107

Understanding Patents, Trademarks and Copyrights

If you are a business or creative person selling a product or service, you need to know how to protect your trademark, copyright and patent so that you can profit by their use. In this problem-solving course, you will explore topics relating to the law for intellectual property such as patents, trademarks, trade names, copyrights and trade secrets. Taught by an attorney.
BUSS:734 | 1 session | $37 Age 60+ | $55 Regular
P01 | Sa 8:30 a.m.-1:30 p.m. | Morris Turek | March 2 | MC-SO, 107

DIY Background Checks on Potential Tenants, Contractors, Employees

Protect yourself and your business using public resources and investigative techniques to learn more about the candidates you are about to hire in a legal capacity. From an employee hiring manager for a large or small business firm to a homeowner contractor or rental property manager, it's a good employment practice to learn more about potential individuals you are hiring and screen those candidates to help ensure that a potential new hire does not have anything lurking in their past that could potentially harm your business or create a safety hazard for clients and other employees. Taught by a private investigator, come learn about free and low-cost options for conducting background checks, when and how to conduct background checks and the "red flags" to look for before a potential problem arises.
BUSS:765 | 1 session | $18 Age 60+ | $25 Regular
P01 | Sa 10 a.m.-noon | Cheryl Ring | March 9 | MC-SO, 109
P02 | Sa 10 a.m.-noon | Cheryl Ring | April 6 | FV-B, 124

Accounting

Understanding Accounting: An Introduction

Designed for individuals with non-financial backgrounds who work with budgets or those wanting to enter an office manager position, this introductory course provides an overview of accounting terminology and processes, analyzing financial activities and statements and applying the fundamentals of accounting. Course will cover debits, credits, general ledgers, assets, liabilities, balance sheets, profit and loss statements and more. Students may bring a sack lunch/drink to class.
BUSS:741 | 1 session | $21 Age 60+ | $39 Regular
P01 | Sa 9 a.m.-1 p.m. | Bill Dorr | March 2 | MC-BA, 112

NEW! Accounting Boot Camp: Beginning I

This is a rigorous, fast-pace, hands-on boot camp that is designed for individuals and entrepreneurs who desire to learn and master knowledge about basic accounting. This boot camp will provide an introduction to accounting business terminology, accounting principles and practical knowledge of financial statements. Course will include lots of hands-on case studies for practical application. Taught by a tenured accounting professor. Students are required to bring pencils, calculator and notebook paper. All other class materials will be provided. Bring a sack lunch.
BUSS:741 | 2 sessions | $44 Age 60+ | $69 Regular
P03 | Sa 9 a.m.-1 p.m. | Stacy Moore | March 30-April 6 | FP-G, 113

NEW! Accounting Boot Camp: Beginning II

This boot camp builds upon an introduction to accounting business terminology and accounting principles with discussion of the accounting cycle and preparation of financial statements. This rigorous, fast-pace, hands-on boot camp is designed for individuals and entrepreneurs who desire to learn and master knowledge about basic accounting. Course will include lots of hands-on case studies for practical application. Taught by a tenured accounting professor. Students are required to bring pencils, calculator and notebook paper. All other class materials will be provided. Bring a sack lunch.
BUSS:741 | 2 sessions | $44 Age 60+ | $69 Regular
P04 | Sa 9 a.m.-1 p.m. | Stacy Moore | April 27-May 4 | FP-G, 113

Mysteries of Accounting Demystified!

Taught by a corporate accountant and accounting professor, this course is open to anyone who has ever felt intimidated by numbers or math. Are you a new manager or small business owner? Are you just interested in learning more about accounting? Learn how accounting is not just about numbers or math. Come to this course to help dispel the mysteries of accounting and learn a practical skill that you can apply to your personal and professional lives.
BUSS:741 | 3 sessions | $39 Age 60+ | $59 Regular
P02 | W 6-8 p.m. | Kim Franklin | March 27-April 10 | Corp. College, 205

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