Facebook pixel 2015 Enrollment Campaign

2015 Enrollment Campaign

Summer & Fall Campaign Overview

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Campaign Objectives

Create an integrated campaign that will:

  • Generate awareness, excitement and urgency for Spring Enrollment among all audiences
  • Position STLCC as vested partner to help achieve academic goals by speaking to students in a tone of encouragement
  • Optimize messaging by reaching target audiences at appropriate intervals via appropriate mediums to help drive enrollment for the Spring ‘16 semester

Target Audiences

Primary: current students; district-wide
Secondary: new and lapsed students
Tertiary: faculty and staff

Key Dates

Priority registration: 10/28/15
Registration: 11/4/15
Payment due: 12/11/15
Drop For Non-Payment: 1/6/16
Classes begin: 1/19/16
Web registration ends: 1/25/16
12-week late-start classes begin: 2/8/16
7 & 8-week late-start classes begin: 3/21/16

Key Features

  • strong call to action
  • features current STLCC students
  • specific support created for three key communication windows
  • drives to stlcc.edu/spring2016
  • #gotthis to encourage social engagement

Campaign Summary

Integrated campaign including media, campus signage, web, email campaign, social media (paid & organic), SEM, phone outreach

Email Campaigns

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Social Media

Visually connected all campus and district Facebook and Twitter pages with consistent profile pictures and “You Got This” campaign cover images.

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Running targeted video and static image ads across Facebook and Twitter to reach users who are likely current STLCC students


  • Targeting users aged 18-30 who are engaged with STLCC district and/or campus Facebook pages
  • Using geo-targeting to serve ads to users in top
  • 30 enrollment zip codes with secondary targeting to STL +25 mile radius


  • Targeting users aged 18-30 who follow with STLCC district and/or campus handles and/or handles associated with STLCC student media
  • Using geo-targeting to serve ad to users in top 30 enrollment zip codes
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Web Support

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web support image


Campus Signage

Door Clings, Table Tents, Digital Displays, Computer Backgrounds

campus signage


campus signage
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