2017-2018 Enrollment Campaign
The goal of this campaign is to drive enrollment and retention by highlighting STLCC’s key differentiators – the quality education, our top-tier faculty, our state-of-the-art facilities and the value.
Creative Highlights
- Campaign Theme: Your Path To Anywhere
- STLCC provides the roadmap for our students’ best future to become a reality
- Creative features STLCC students and faculty
- Five areas of study are featured: General Transfer Studies, STEM, Art, Information Systems and Automotive Technology
- Featured areas of study were selected by evaluating program production and labor market data including: job forecast, entry level wage, competition, capacity, wait list and job placement rates
Initiatives Targeting Prospective Students
- Microsite – pathtostlcc.com
- Radio – broadcast and online
- Digital Video – online pre-roll ads and mobile gaming apps
- Outdoor – billboards
- Social Media – targeted paid campaigns on Facebook and Instagram
- Search Engine Marketing (SEM) – enrollment-specific messaging
- Local Advertising – college, high school and community publications
Additional Initiatives Targeting Current Students
- Campus Signage – table tents, door clings, digital boards and PC backgrounds
- Email Marketing – @my.stlcc.edu email and personal emails targets
- Social Media – targeted paid campaigns on Facebook and Instagram focused on retention
Microsite - PathtoSTLCC.com
Purpose
All marketing support will drive users to pathtostlcc.com. This mobile-and tablet-friendly, campaign-specific microsite has been developed to lead students through the steps they need to take to enroll for the summer and fall semesters. The microsite also allows us to follow users through their experience so we can collect data and gain insight to optimize.
You may notice a few features and styles that mimic the new design for stlcc.edu. This was intentional to help familiarize users with a more modern web interface.
Broadcast and Online Radio
Digital Video - Online Pre-Role
Mobile Games - Rewards-Based Marketing
:30 Videos
STLCC created four videos promoting general subject areas including: arts and communications, automotive tech, inforamtion systems, STEM and general transfer studies.
Billboards
Local Ad Insertions
Paid Social Media Ads
Retention-Based Initiatives
Table Tents
Door Clings