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Marketing Resources

Marketing Resources

Looking for the STLCC logo? Need a template for a flyer? Here you can find those resources, a set of guidelines and more.


The St. Louis Community College logo is never to be recreated. The logo consists of specially drawn elements that always appear in a fixed relationship. Also, the logo should never be distorted and must not be used with or as a part of any other symbol. The logo is always reproduced from the approved master electronic artwork files. Lastly, do not position the brand mark at an angle, and do not enclose it in a shape or distort it with drop shadows; these effects weaken the power and distinctiveness of our brand mark.

Each approved instance of the logo is available for download.

These downloads include a .zip file containing:

  • Logo variations in full color, white and black
  • CMYK and RGB color formats
  • PNG, JPG, EPS and Ai file formats

Guidelines when applying the logo:

  • JPG files are intended for placement over a white background only
  • When applying the logo to a color background, use a PNG file
  • EPS and Ai files can only be opened in graphics programs like Adobe Photoshop or Illustrator

Logo styles

Horizontal Logo with Tagline

The horizontal logo for St. Louis Community College is the primary logo to be used for most applications. It uses the classic STLCC icon in combination with the title and tagline.

Horizontal Logo without Tagline

There may be limited situations where the logo may be required to appear alone, unlocked from the tag line. In these instances, adhere to the following guidelines.

Stacked Logo

The stacked logo is appropriate but can be used when the horizontal logo doesn’t work.

Marketing Templates

If you need a quick, turnkey template, you are welcome to download and use one of the pre-formatted templates below. 



Style Guides

Currently we have three style guides available to help with the use of the STLCC brand and voice. We have a style guide for writing, visual design and social media.

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