Summer 2019 Enrollment Campaign
Come As You Are, See What You Become Enrollment Campaign
Due to the success of the newly-created enrollment campaign, the marketing and communications department continues to build upon that success. As a reminder, this campaign is designed to:
- Reinforce the academic quality and vibrant campus life at STLCC
- Promote affordable, local education and job training
- Emphasize a supportive academic atmosphere
- Promote the positive, fight the negative, evoke emotion and drive action
- Reinforce that students want a career that they love and to start strong and finish even stronger
Broadcast and Online Radio
The Come As You Are, See What You Become radio commercials features two students. These commercials run on a variety of radio and online stations specifically targeting current and potential students.
Online Preroll Video
The Come As You Are, See What You Become videos feature two students. These commercials run online specifically targeting current and potential students.
Billboards
STLCC has a number of billboards throughout St. Louis City and County. The Take A Summer Class On Us campaign was mixed in during the summer enrollment campaign.
Paid Search
STLCC runs an ongoing paid search campaign year round. In addition, online display ads are also purchased during key enrollment times targeting our potential student audiences.
Email and Text Messages
The marketing and communications department sends emails and text messages to current and potential students throughout the year.
Social Media Marketing
The marketing and communications department continually adds information about enrollment events and important dates in our social media channels including Facebook, Instagram, Twitter and Snapchat. In addition, a number of paid campaigns are created on Facebook, Instagram and Snapchat targeting a wide variety of students and potential students.
On-Campus Promotion
Across all campuses and education centers, a wide variety of supporting collateral can be found including, elevator wraps, posters, flyers, window clings and handbills.
This summer, large-scale decals will be attached to windows at Florissant Valley, Forest Park and Wildwood. The transparent window clings allow individuals on campus to insert themselves into the creative artwork and share the results online.
In addition, mirror decals will be added to the four campuses and two education centers as another opportunity to allow individuals to take pictures of themselves in the artwork.
Florissant Valley Mini-Campaign
With the ability to become even more targeted in today’s world, the marketing and communications department will be testing a more localized marketing campaign for the Florissant Valley campus. Components including billboards and online ads.
Other Ongoing Marketing Initiatives
Local Marketing
The marketing and communications campus coordinators place advertising throughout the course of the year in local newspapers, high school newspapers, chambers of commerce and other publications. These local initiatives allow the campus coordinators to promote specific campus initiatives and events to their local community.
YouTube and Videos
YouTube is another way people search for information. New program videos, alumni videos and Meet STLCC videos are being added weekly to YouTube and the STLCC website. All of these videos are added to the College’s YouTube page , and then are promoted in a variety of ways through social media.